Potential for Development of New Superior Varieties (VUB) of Inpari 42 and Inpari 43 Rice in Tegal Regency, Every word must begin with a capital letter)
DOI:
https://doi.org/10.31942/4yavez34Keywords:
SWOT, Development, Superior rice varieties, Inpari 42, Inpari 43Abstract
This study aims to analyze internal and external factors influencing the development of New Superior Varieties (VUB) of Inpari 42 and Inpari 43 rice in Tegal Regency. The method used is a mixed method with a convergent parallel design, where primary and secondary data were collected from 41 respondents consisting of policy elements, officials, farmers, traders, and rice consumers in 10 sub-districts. A SWOT analysis was used to map the potential for VUB development. The results of the IE matrix mapping indicate that VUB Inpari 42 and Inpari 43 are in quadrant V, which indicates potential, but requires extra efforts to overcome existing challenges. Based on the SWOT analysis, the recommended strategy is to optimize high yield quality and resistance to pests and diseases to meet the demand for high-quality rice, establish partnerships with agricultural input providers to improve access to technology and infrastructure, and increase promotion and counseling regarding the advantages of VUB to overcome competition with other varieties
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